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The 10-Prompt Framework for Spotting Real Demand

  • Writer: Kim Matlock
    Kim Matlock
  • Nov 17, 2025
  • 3 min read

Because even the Mad Hatter needs proof someone wants the tea.


Every leader believes their idea is brilliant.

But in Wonderland, brilliance doesn’t mean believability — it just means the tea sparkles.


So before you start pouring capital, pour questions.

Ten prompts can reveal whether people actually want your product or just enjoy the story.



🐇 1 — The Curiosity Prompt


“List five frustrations that make people in this niche mutter out loud.”


Real demand begins with real annoyance. No frustration, no fortune.


What to do:


After CoPilot lists them, ask:


“Which of these would people pay to make disappear?”

Then check Reddit, X, or niche forums. If strangers are complaining, you’ve found traction before you’ve spent a dollar.



🪞 2 — The Mirror Prompt


“Act as my customer. Finish the sentence: ‘I wish there was a way to …’”


When AI finishes that line, you’re staring straight at intent.


What to do:

Keep the natural, emotionally charged completions — they’re your future ad copy.

That’s the voice you’re selling to, not writing for.



🫖 3 — The Tea-Table Prompt


“Name five solutions people already try — and what they secretly hate about each.”


Competitor analysis, minus the spreadsheets.


What to do:

Collect the “hates” in a column called Promises I’ll Never Break.

You just wrote the backbone of your value proposition.



💡 4 — The Cheshire Prompt


“If my idea suddenly vanished, who would notice — and why?”


If the answer is no one, you’re chasing vapor. If it’s everyone, you’ve found gravity.


What to do:

Ask, “Would anyone panic if this disappeared?”

If not, re-frame until at least one persona can’t live without it.



🕰️ 5 — The White Rabbit Prompt


“What’s changing so fast in this market that old solutions can’t keep up?”


Momentum multiplies value; stagnation strangles it.


What to do:

Have CoPilot sketch three short future scenes.

Pick the one that makes you nervous — that’s your six-month window of opportunity.



🧠 6 — The Caterpillar Prompt


“Challenge my core assumption until something breaks.”


A little smoke, a lot of truth.


What to do:

Highlight the broken assumption in red.

Ask, “Can I rebuild this or should I replace it?”

Congratulations — you just ran pre-mortem analysis without a spreadsheet.



👑 7 — The Queen of Hearts Prompt


“What’s the boldest promise this idea could make — and still be true?”


Overpromise in imagination, then scale back to honesty.


What to do:

Turn the boldest promise into a headline.

Trim until it’s true, then test whether it still excites you.

If it doesn’t thrill you, it won’t move them.



🪞 8 — The Looking-Glass Prompt


“Describe how a paying customer would talk about this product to a friend.”


If it sounds natural, you’ve nailed messaging.

If it sounds rehearsed, you’re still pitching.


What to do:

Feed the AI’s answer back and ask, “Does this sound genuine or salesy?”

When it feels like conversation, you’ve found connection.



⏱️ 9 — The Pocket Watch Prompt


“If I had to prove demand in 24 hours with $50, how would I do it?”


AI will outline micro-tests: landing pages, polls, or ads.


What to do:

Actually spend the $50. Run a single ad or quick poll.

Clicks, comments, or pre-orders = evidence.

Silence = lesson.



✨ 10 — The Wonder Prompt


“Which answer surprised me the most — and why am I ignoring it?”


This one keeps you honest. Wonder is wasted if you won’t listen to it.


What to do:

Tag each surprise with 💡 in your notes.

Review them weekly; most pivots hide right there, smirking.




🧭 The Takeaway


Spreadsheets confirm what conversations already prove.

These ten prompts turn curiosity into customer clarity — and clarity into traction.


Ask them before you invest, build, or boast.

If the answers grin back, you’ve found real demand.



💬 Copy these into your next chat:


“Let’s run the 10-Prompt Demand Test on my new idea.”


You’ll know within a cup of tea whether your dream has buyers — or just believers.

 
 
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Kim Matlock - United States
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