The 10-Prompt Framework for Spotting Real Demand
- Kim Matlock
- Nov 17, 2025
- 3 min read

Because even the Mad Hatter needs proof someone wants the tea.
Every leader believes their idea is brilliant.
But in Wonderland, brilliance doesn’t mean believability — it just means the tea sparkles.
So before you start pouring capital, pour questions.
Ten prompts can reveal whether people actually want your product or just enjoy the story.
🐇 1 — The Curiosity Prompt
“List five frustrations that make people in this niche mutter out loud.”
Real demand begins with real annoyance. No frustration, no fortune.
What to do:
After CoPilot lists them, ask:
“Which of these would people pay to make disappear?”
Then check Reddit, X, or niche forums. If strangers are complaining, you’ve found traction before you’ve spent a dollar.
🪞 2 — The Mirror Prompt
“Act as my customer. Finish the sentence: ‘I wish there was a way to …’”
When AI finishes that line, you’re staring straight at intent.
What to do:
Keep the natural, emotionally charged completions — they’re your future ad copy.
That’s the voice you’re selling to, not writing for.
🫖 3 — The Tea-Table Prompt
“Name five solutions people already try — and what they secretly hate about each.”
Competitor analysis, minus the spreadsheets.
What to do:
Collect the “hates” in a column called Promises I’ll Never Break.
You just wrote the backbone of your value proposition.
💡 4 — The Cheshire Prompt
“If my idea suddenly vanished, who would notice — and why?”
If the answer is no one, you’re chasing vapor. If it’s everyone, you’ve found gravity.
What to do:
Ask, “Would anyone panic if this disappeared?”
If not, re-frame until at least one persona can’t live without it.
🕰️ 5 — The White Rabbit Prompt
“What’s changing so fast in this market that old solutions can’t keep up?”
Momentum multiplies value; stagnation strangles it.
What to do:
Have CoPilot sketch three short future scenes.
Pick the one that makes you nervous — that’s your six-month window of opportunity.
🧠 6 — The Caterpillar Prompt
“Challenge my core assumption until something breaks.”
A little smoke, a lot of truth.
What to do:
Highlight the broken assumption in red.
Ask, “Can I rebuild this or should I replace it?”
Congratulations — you just ran pre-mortem analysis without a spreadsheet.
👑 7 — The Queen of Hearts Prompt
“What’s the boldest promise this idea could make — and still be true?”
Overpromise in imagination, then scale back to honesty.
What to do:
Turn the boldest promise into a headline.
Trim until it’s true, then test whether it still excites you.
If it doesn’t thrill you, it won’t move them.
🪞 8 — The Looking-Glass Prompt
“Describe how a paying customer would talk about this product to a friend.”
If it sounds natural, you’ve nailed messaging.
If it sounds rehearsed, you’re still pitching.
What to do:
Feed the AI’s answer back and ask, “Does this sound genuine or salesy?”
When it feels like conversation, you’ve found connection.
⏱️ 9 — The Pocket Watch Prompt
“If I had to prove demand in 24 hours with $50, how would I do it?”
AI will outline micro-tests: landing pages, polls, or ads.
What to do:
Actually spend the $50. Run a single ad or quick poll.
Clicks, comments, or pre-orders = evidence.
Silence = lesson.
✨ 10 — The Wonder Prompt
“Which answer surprised me the most — and why am I ignoring it?”
This one keeps you honest. Wonder is wasted if you won’t listen to it.
What to do:
Tag each surprise with 💡 in your notes.
Review them weekly; most pivots hide right there, smirking.
🧭 The Takeaway
Spreadsheets confirm what conversations already prove.
These ten prompts turn curiosity into customer clarity — and clarity into traction.
Ask them before you invest, build, or boast.
If the answers grin back, you’ve found real demand.
💬 Copy these into your next chat:
“Let’s run the 10-Prompt Demand Test on my new idea.”
You’ll know within a cup of tea whether your dream has buyers — or just believers.




















