AI Market Research: No Spreadsheet Required

Because sometimes the best data wears a grin.

Alice never needed a spreadsheet to know she’d entered a strange market.

She simply looked around, asked better questions, and noticed who was already mad.

That’s the essence of good research — curiosity structured just enough to catch truth before it scampers off.

With CoPilot, you can do the same — map markets through conversation instead of columns.

🧭 Step 1 — Ask Like Alice

Start with wonder, not bias.

“List the five strangest frustrations people have about [topic or product].”

Every answer is a door.

Step through the odd ones — that’s where unmet demand hides.

If everyone’s smiling, you’re asking the wrong crowd.

🪞 Step 2 — Mirror the Market

Once you know the frustrations, flip the glass.

“Now, act as each of those customers. Describe how you’d talk about this problem online.”

You’ll get language, tone, and pain in their own words — the copywriting gold miners usually miss.

It’s empathy, accelerated.

🫖 Step 3 — Host a Tea Party of Competitors

Every entrepreneur has rivals; Wonderland just seats them all at one table.

“List ten existing solutions to this problem and what they promise.”

“Now tell me what none of them mention.”

That missing promise is your opportunity gap — your invisible seat at the table.

🕰️ Step 4 — Race the White Rabbit Timeline

Markets race ahead — your curiosity should set the pace.

“What new habits, tech, or events could change this market in six months?”

CoPilot will build scenarios faster than trend reports.

Some will sound impossible; keep the ones that make you slightly nervous — that’s where relevance lives.

💼 Step 5 — Turn Curiosity into Charts Later

Once you’ve surfaced insights, then (and only then) put them in a spreadsheet.

The conversation is for discovery; the sheet is for memory.

The mistake most founders make?

They start with rows instead of questions.

Numbers count things — they don’t reveal them.

✨ The Takeaway

Market research doesn’t require dashboards; it requires dialogue.

Before you hire an analyst, have a conversation.

Ask until the data starts telling stories — and when it does, follow the one that grins.

💬 Ask CoPilot today:

“Pretend you’re my market analyst and I’m late for a tea party.

In three minutes, tell me what everyone’s missing in this industry.”

Then build before the Queen yells, “Too late!”