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The Three-Minute Business Test (Alice Would Approve)

  • Writer: Kim Matlock
    Kim Matlock
  • Nov 3
  • 2 min read
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Because the Queen of Hearts isn’t the only one short on time.


Alice didn’t have hours to debate tea flavors; she had seconds before someone shouted, “Off with her head!”


Entrepreneurship feels similar.

When you’ve got an idea, you don’t need another meeting — you need proof.


That’s where the Three-Minute Business Test comes in.

A pocket-sized way to decide whether curiosity deserves cashflow.


⏳ Minute 1 — The Tea Test (Does Anyone Actually Want This?)


Ask CoPilot:


“Who is already struggling with this problem, and how are they talking about it?”


If the answers come easily — there’s a market.

If CoPilot sounds uncertain or keeps inventing fictional pain points, it’s a mirage.


Translation: If you can’t find someone who’d sip your tea, stop brewing that flavor.



☕ Minute 2 — The Pocket Watch Check (Can You Explain It Before Time Runs Out?)


Pretend you’re late for a very important date.

You’ve got 30 seconds to pitch it to an impatient White Rabbit.


Prompt:


“Summarize my product in one sentence — so clear that a 12-year-old could repeat it.”


If CoPilot hesitates, the idea’s fuzzy.


Clarity is the first breath of every business.

If you can’t explain it while running, you’ll never sell it while standing still.



💡 Minute 3 — The Looking-Glass Reflection (Can It Stand in Reality?)


Ask CoPilot to be brutally honest:


“List five reasons this business could fail — and how to fix each.”


You’ll get your red flags fast.

Some will sting; all will teach.

The difference between fantasy and foresight is feedback.



🧭 Why Three Minutes Work


Because clarity compounds.

You don’t need a deck, a logo, or a spreadsheet — just a conversation that survives a stopwatch.

In Wonderland, that’s how you tell daydreams from destinies.



✨ The Takeaway


Ideas die in silence, not in speed.

The next time curiosity knocks, give it three minutes and a fair trial.


If it passes, expand it.

If it doesn’t, pour another cup of tea — there’s always another rabbit to chase.



🕰️ Run the Three-Minute Business Test right now:


“Act as my investor. Ask three fast questions to see if my idea deserves funding.”


See if your dream keeps its head.

 
 
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