How to Brainstorm 100 Ideas Before Breakfast

Forget the shower — the best ideas now come from dialogue (and a touch of Wonderland).

Lewis Carroll once had the White Queen boast that she’d “believed as many as six impossible things before breakfast.”

Cute.

In 2025, we call that a slow morning.

Because when you wake up, open CoPilot, and ask it to help you explore a niche, an idea, or a problem — you’re not just believing impossible things.

You’re building them.

☕ The New Morning Routine

Here’s how to make your coffee time a small trip down the rabbit hole:

1. Pick a Wonderland.

Choose a theme or question that feels slightly impossible — something that makes your eyebrows lift.

“What if small farms could run like micro-brands?”

“What if stories could fund themselves through AI readers?”

2. Give It a Number.

Tell CoPilot: ‘Give me 100 creative ideas that could grow from this concept.’

Don’t worry about quality — you’re summoning possibilities, not proof.

3. Play the Mad Hatter.

Ask follow-ups that bend logic just enough to reveal something new:

“Now make them profitable.”

“Now make them poetic.”

“Now make them run on goats and goodwill.”

The goal isn’t sanity — it’s serendipity.

🌀 Why It Works

Your brain is a gatekeeper.

CoPilot is a doorman at an endless masquerade — every idea gets a mask and a chance to dance.

It doesn’t judge, it doesn’t pause, it just generates momentum.

By the time you’ve poured your second cup, you’ll have a list longer than Wonderland’s guest book.

And among those 100 ideas, one will stop you mid-sip —

the idea that feels both ridiculous and right.

🪞 The Trick of Quantity

When you chase impossible things, the possible ones start to shimmer with clarity.

By idea #27, you’ll feel silly.

By #54, you’ll start connecting dots.

By #83, you’ll whisper, “Wait… this could actually work.”

Quantity reveals patterns. Patterns reveal truth.

That’s how you find your version of the impossible six.

🥐 The Takeaway

The White Queen needed imagination.

You have that — plus a conversational partner that never sleeps.

So stop scrolling headlines that tell you what’s ending.

Start chatting about what could begin.

If you can imagine 100 impossible things before breakfast, odds are, at least one of them will pay for lunch.

☕ Tomorrow morning, opening a chat and say:

“Let’s brainstorm 100 ideas around something impossible I care about.”

Then share your favorite with the tag #BeforeBreakfastChallenge — and prove that Wonderland was onto something all along.