Web, Loyalty and Social
Hard Rock's Digital Wow
Consistent integration of digital assests across all platforms, Growing social fan bases, increasing traffic to sites, converting online engagements to revenue on property and increasing loyalty by programmatic engagement.
Hard Rock Rewards Loyalty Program
The first global hospitality loyalty program to work across restaurants, hotels & casinos and online legally in 64 countries as one unified program. A Hard Rock Rewards member can earn and redeem points on all qualifying purchases, stay in the know and score one-of-a-kind experiences that only Hard Rock has to offer around the world.
A 2 1/2 year project that required 33,000 people trained, legal & financial reviews in 55 countries, collaboration and buy in from 40 franchise partners+, 20+ technology systems integrated, materials translated in 15 languages & 8 currencies across four distinct business units into one program. Launched on October 1, 2012 and ohas grown to 2.8 million members .
Before there was Facebook
I have creating social media content management platforms for businesses with broad fan bases. It is always better to control the user experience for your fans than to let some other platform do it and make money off your effort. Bring your fans back to your brand.